Frequently Asked Questions
How did you get interested in this subject?
Right around the time I started wondering about how our food’s grown, my friend Molly Vetter posted on Facebook that her family’s farm had won a Farmer of the Year award. I was fascinated by their story of farming organically smack in the middle of the chemically-farmed corn belt. I went to visit the farm. I fell in love with them, the Great Plains and the whole idea of regenerating soil.
Haven’t there already been a lot of films made about food and agriculture?
Yes. Also, we are currently up to Sharknado 5*. If the world can bear FIVE feature films about tornados that rain sharks, don’t you think it can stand a few thousand documentaries on what is arguably the most important topic of our time? As one farmer I met said, “Without food, you don’t have much to hang human civilization on.”
*Sharknado 6 is will be out soon.
What are you bringing to the table that’s different?
This film features smart, funny, warm, dedicated people doing what they think is right thing regardless of whether it makes them money. As Donald Vetter says, “I don’t want to be a braggart and go to town and say I raised 300 bushel of corn on this acre at the expense of the land and of future generations. To me, that’s wrong. And if you think it’s wrong, you don’t do it.”
Why this film why now?
Modern American agriculture is a moving target in a shifting landscape. Really bad ideas continue to roll out in the name of giving farmers more “tools in their toolkit.” Got herbicide resistant weeds from using too much herbicide? Let’s add more herbicide! Meanwhile, the Vetters, who farm with nature rather than in an adversarial relationship to it, have shown in their 40+ year experiment regenerating soil through organic methods that we don’t have to stay on the pesticide treadmill. Theirs is a message that needs to be shared far and wide.